#SendBadLuck

Allstate Insurance

In soccer, just like in life, no one is safe from Bad Luck. During the 2014 World Cup, we decided to empower the fans to send Bad Luck (La Mala Suerte) to their rivals. 

2015 Cannes Lions Bronze Media, Shortlist Innovation
2015 Clio Awards Silver Direct Digital
2015 Webby Awards Nominee Social Sports, Honoree Social Events
2015 Epica Bronze Online Campaign
2015 FIAP The Cup (Best in Show), Gold Media Innovation, Bronze Promo & Activation
2015 El Ojo Silver Digital, Silver Campaign, Bronze Mobile Content
2015 El Sol Silver Integrated, Shortlist Media
2015 USH Idea Awards Silver Promo & Activation
2015 New York Festivals Finalist Cyber
2015 Wave Festival Bronze Cyber Social
2015 Mosaic Awards Digital Grand Prix  
2015 ANA Multicultural Hispanic Grand Prix
Don't Judge
Jorge Castañeda
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ATM
Allstate Foundation: Purple Purse
Pizza Gifs
Papa John's Pizza
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La Mala Suerte
Allstate Insurance
The Nose
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