Scent Insufficiency

(P&G) Gain Laundry Detergent

We created an integrated campaign to remind people of the perils of Scent Insufficiency, aka the loss of Gain's Original sent, and how to cure it. 
Never Stop Exploring
The North Face
Bacon Subtitles
Chicago Latino Film Festival
ATM
Allstate Foundation: Purple Purse
Sniff This
(P&G) Gain Laundry Detergent
Don't Judge
Jorge Castañeda
La Mala Suerte
Allstate Insurance
More Posters & Prints
Various
The Nose
(P&G) Gain Laundry Detergent
#SendBadLuck
Allstate Insurance
Smell-O-Thon
(P&G) Gain Laundry Detergent
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